For this case study, I redesigned the packaging for Bee Hive Candles’ beeswax tealights with a focus on natural inspiration and shelf appeal. The new box takes on a hexagon shape, referencing real honeycombs, and features a repeating honeycomb pattern along with a central image of a bee with iridescent wings to highlight the product’s organic roots. I also created a custom tray insert to neatly hold the candles in place. To complete the presentation, I designed a point-of-purchase display that holds 10 packages—making the product eye-catching and easy to shop in a retail setting.