This lookbook was created as a case study for Lululemon, a brand known for its high-quality athletic wear and commitment to community and well-being. I focused on yoga as the primary design theme, paying homage to the brand’s roots. While researching, I noticed a gap between Lululemon’s stated values of inclusion and the visual representation in their branding. In response, I made it a priority to feature a diverse range of people in the layout. The final design reflects both the brand’s aspirational tone and a more inclusive visual direction.